Videos Proves of How Your Facebook Data Is Collected and wont to Win Elections - 1

How Your Facebook Data Is Collected and Used to Win Elections

In 2014, a survey app designed by Aleksandr Kogan collected data on 50 million Facebook profiles. but 300,000 of them had consented to the present collection.

In 2015, he gave that data to Cambridge Analytica, a voter-profiling company. They used 30 million of these profiles to construct psychographic profiles of voters.

In 2016, the Trump campaign hired Cambridge Analytica to figure on the campaign.

And now, in 2018, everyone’s angry about it. Mostly they’re angry at Cambridge Analytica. Phrases like “illegal harvesting of data” and “grossly unethical experiment” abound. But Kogan, Facebook, and therefore the Trump campaign are taking fire too.

This is a story about data privacy, and changing attitudes toward it. But who’s the person here? What are people really angry about? What are often done? And, within the end, are we that specialize in the incorrect thing? to seek out out, we'd like to start out back in 2012.

2012: Privacy Concerns? No Big Deal

Big data and social media didn’t arrive on the political scene in 2012. But the size on which they were deployed was groundbreaking. Data—especially data from social media—played an enormous role in Barack Obama’s re-election campaign.

Facebook has provided tools for political campaigns for years. But the Obama campaign went beyond that. Canvassers, organizers, and other Obama supporters “consciously or otherwise” handed over public information from their Facebook profile.

Combined with all of the opposite ways a corporation can purchase people’s data, the campaign was ready to put together comprehensive profiles of voters. Those profiles were utilized in ad targeting.

Here’s Obama’s campaign manager, Jim Messina, talking about the importance of massive data within the election (don’t miss the part where he talks about running 62,000 election simulations every day):

This type of targeting was easier to try to to online than on TV, consistent with Ed Pilkington and Amanda Michel:

“[H]e said [addressable advertising] was unlikely to happen in any large quantity in 2012 as there are too many hurdles, including concerns in Washington about the privacy of cable TV consumers.

No such impediment will twiddling my thumbs the digital explosion this year.”

In 2012, concerns about privacy were viewed as an impediment to advertising—but only on TV.

To be fair, some privacy experts did warn citizens about the centralized databases employed by the campaign. But generally , the press coverage of the campaign’s efforts to use big data, including an enormous amount of Facebook data, were positive. there have been some dissenting voices, but not as many as you’d expect in today’s post-Snowden world.

In 2012, we saw just how valuable social data is to political campaigns. we should always have known someone like Cambridge Analytica would be coming.

How Does Facebook Data Influence Elections?

The connection between Facebook data and elections isn’t intuitively clear. What good does knowing if someone likes the movie Frozen do for a political campaign?

One of the foremost important pieces of data that campaigns get is that the identity of influencers. Algorithms see which individuals are influential among their social groups, and people people are targeted for advertising. Sway the influencer, the thought goes, and they’ll sway their friends.

Much of the info collected also serves to focus on political ads. Facebook data are often sliced by geographical area , age, gender, interests, likelihood to vote for a selected candidate, and more. Campaigns can use information gathered on specific demographics to raised target their ads.

Here’s how microtargeting works in political advertising:

Highly targeted ads can follow individual users round the internet, transmitting specific messages that campaigns believe are likely to swing them to their side. By using information collected from Facebook and third parties, campaigns can target users with alarmingly specific messages.

And these sorts of campaigns are very successful. (Though not without cost. Chuck Todd makes a stimulating argument that big data broke American politics.) With the quantity of cash changing hands within the political industry, there’s no doubt that this sort of study would be highly sought-after.

2018: The Outcry Over Facebook Data Harvesting

Early in 2018, Cambridge Analytica hit the news during a big way. It’s a voter-profiling company that was hired by the Trump campaign during the 2016 election.

To make an extended story short, Cambridge Analytica used Facebook data on many users that hadn’t consented to collection or analysis:

Note: Interestingly, the Guardian first brought allegations of suspicious data collection to light back in 2015.

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